The book provides an overview of the pharmaceutical market and discusses in-depth some of the industry's main data: sales data, prescription data, and plan reimbursement data.
It was written to complement 'Pharmaceutical Sales Data 101, The Client Perspective’, which covers the theory behind the data, by providing actual examples in full color depictions.
It includes the market, customer and product overviews; however, the sales, prescription, and plan data discussions have been modified to what is relevant for the sales reps.
It is intended to provide an introduction to the basic concepts and uses of longitudinal patient data. For the novice data user, it provides the foundational knowledge to start engaging with data applications, while it expands the knowledge or clarifies ideas for the more advanced user.
Pharmaceutical sales data is the collection of sales transactions from drug manufacturers, wholesalers, and mail order pharmacies that make up a product's total sales. All product sales originate in the drug manufacturer. The product may get resold one or more times until it reaches the patient. Therefore, sales data transactions may capture the sale of the same unit of the product more than once.
In-depth sales data, prescription, managed care, and patient data training.
Examine the data models of sales, prescription, and managed care data and overlay external databases to enhance the data attributes. Examine and report on different levels of data.
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